Cincinnati Public Radio - WGUC (3)
1223 Central Parkway
Cincinnati, OH 45214
Classics for Kids
Grant Application:
Cincinnati Public Radio is committed to engaging the next generation of classical music listeners through Classics for Kids®. Our program began in 1998 and grew quickly; and during the pandemic the response was incredible. On average there were 81,409 CFK downloads every month, and an average of 330,443 unique users every month with a total of 3,965,323 unique visitors (March 2020-March 2021). The pageviews have grown incredibly with 21,575,826 between March 2020 and March 2021 (+274% over the previous year!)
Through our on-air program on WGUC (Saturdays at 10a and Sundays at 6p), lesson plans and games on classicsforkids.com, Of Note emails to teachers and parents, and partnerships with other music organizations for local events, Cincinnati Public Radio introduces hundreds of thousands of children to classical music.
Goals/Objectives for 2022 include:
Hire and train a new Educational Outreach Program Coordinator, Social Media Coordinator, Events and Volunteer Coordinator and Digital Platforms Manager
Initiate partnerships with CPS and local schools to bring the outreach programs to children
Update Classics for Kids branding and logo
1-2 Classics for Kids Interns
Host/Partner with local nonprofits for 3 Classics for Kids events
Host 4 Classics for Kids in the Classroom visits
Boost CFK social media presence
Receive 40 applications for Maestro of Tomorrow Scholarship Contest
Produce 6 new testimonial spots
Air weekly broadcasts on WGUC (Saturdays at 10a and Sundays at 6p)
Boost Of Note (email) subscribers to 5,000 (4,515 in FY20 and 4,858 in FY21)
Grant Evaluation Report:
The reach for "Classics for Kids" is still phenomenal but the past two years have been challenging. CPR has experienced some turnover and subsequently, some unexpected delays in our programming. The on-air program and promotion of CFK were successful as usual. In fact, we have almost 28,000 more weekly listeners than we did just a few years ago, which bodes well for the program. "Classics for Kids" remains our top podcast and most requested and engaging project every year.
"Classics for Kids" is Cincinnati Public Radio’s original outreach program. It began 24 years ago and thanks to support from the Charles H. Dater Foundation and it has reached millions of children, teachers, and parents since 1988. The audio program continues to air on WGUC every week at 10am on Saturday and 6pm on Sunday evenings and it’s also carried on 15 additional stations. In terms of radio listening, WGUC's audience grew from 78,700 listeners in 2021 to over 106,300 weekly listeners in 2022.
Website:
http://www.wguc.org Amount: $75,000
Date: June 2022
